Sales & Marketing Administration
- Coordinate pricing, new product, discontinued product and resets both internally and through the sales force
- Manage product exit strategies/ Evaluate markdown effectiveness
- Provide an independent QA function as it relates to sales forecasts and the effects of pricing, promotion, new, deleted products
- Customer/channel profitability
- Trade promotion event evaluation
- Analyze seasonal sell-through metrics
Promotional Auditing & Effectiveness
Manufacturers spend millions on trade promotion, yet few have invested in the resources necessary to sufficiently evaluate the volume and profitability impact of their trade promotion activity, and more importantly which programs are working vs. not working. Understanding the effectiveness of promotions can help you leverage trade funds to support programs that provide a real net sales lift. This is critical to the successful planning of future promotions, and getting the maximum lift from your trade spend.
Areas we can bring clarity and direction to include:
- Integrating shipment, spending, and other collateral information with your syndicated data
- Determining which trade deals work better and why
- Incorporating results from all sources into specific recommendations
- Identifying situations resulting in forward buying at the SKU/account basis vs. those providing a true “net sales lift”
- Enhancing elements of deal administration
- Determining the collateral effects of promotions (impact on Unsaleables, success levels of markdown programs) with focus on seasonal products or events
SPOILS during promotion period: View chart
Sales lift during promotion period: View chart
